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Sunday 22 October 2006 @ 5:45 am
In a bid to out-cool Apple, Microsoft approached the ultra-snarky Pitchfork blog about supplying content to its Zune digital music player - but was rebuffed by the music hipster haven, The Post has learned. The talks with Pitchfork - a blog that...
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[...] (Via Zune News Site) Peter Lauria at the New York Post reports on a failed attempt by Microsoft’s Zune team to do some co-marketing with the folks behind a popular music website: The talks with Pitchfork – a blog that has arguably supplanted Rolling Stone and Blender as the go-to place to learn about new music – were aimed at both giving Microsoft some indie credibility and taking advantage of the Zune’s wi-fi capabilities by allowing users to zap reviews and other site content to each other, sources said. [...]