How strong is the Zune brand? Outside of the US the Zune HD player simply isn’t available, which makes the Zune a very tiny blip on the radar. Xbox, on the other hand, is pretty big . So for most customers outside of the US, the fact that Xbox 360 is getting instant on-demand movie streaming – the service is now rebranded as Zune – will mean a lot. According to Financial Times, the service will ...

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