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Wednesday 13 September 2006 @ 4:48 pm
And here's a look at one of the stories we’re working on for Thursday’s broadcast: In a battle of the tech titans, Microsoft is taking on the IPod. We will take an exclusive sneak peek at the "Zune" on Thursday's CBS EVENING NEWS
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[News Source]
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[...] Michael Arrington at TechCrunch reports that Microsoft is holding an invitation only press briefing tomorrow to discuss the upcoming Zune personal media player. It’ll be interesting to see if Microsoft’s marketers can close the Apple hype gap, but they have managed to snag an exclusive on Katie Couric’s evening version of the Today Show. Looks like the senior citizen demographic is covered. Filed under Coopetition, Apple, General Business, Public Relations, Marketing, Microsoft, Argo, Zune [Permalink] [TrackBack] [...]