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Microsoft’s foray into phones was a bumbling, half-hearted fiasco, and Nadella always knew it

Wednesday 11 October 2017 @ 1:22 am

Back in 2007, as Apple released its first iPhone, Ballmer fatally – as it turned out – couldn’t conceive why anybody wouldn’t be content simply owning a keyboard-driven feature phone running Windows. Or how the iPhone could upend Microsoft’s phone …

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