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	<title>Zune News Site &#187; Mercora</title>
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		<title>Mercora Music Goes Mobile (TechWeb via Yahoo! News)</title>
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		<pubDate>Mon, 25 Sep 2006 20:14:00 +0000</pubDate>
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				<category><![CDATA[Mercora]]></category>
		<category><![CDATA[Zune]]></category>

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		<description><![CDATA[ Mercora rolls a streaming mobile music service for Smartphones and Pocket PC phones.]]></description>
			<content:encoded><![CDATA[Mercora rolls a streaming mobile music service for Smartphones and Pocket PC phones. The service ties into the Santa Clara, Calif.-company's social music network site for PCs. <br /><br />

Dubbed Mercora M, the service turns cellular phones into mobile music players, providing users access to digital libraries stored on their computer, along with more than 100,000 music channels. <br /><br />

Mercora M for the mobile accesses Mercora M for the PC, which manages the music library and allows the consumer to stream the music through the 3G network onto a mobile device. "If you buy a new CD and put it on your PC, Mercora M will let you access it, too, through your mobile device," Ghose said. "We believe we've accomplished what the Microsoft Zune product was intended to do."
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