Mercora rolls a streaming mobile music service for Smartphones and Pocket PC phones. The service ties into the Santa Clara, Calif.-company's social music network site for PCs.

Dubbed Mercora M, the service turns cellular phones into mobile music players, providing users access to digital libraries stored on their computer, along with more than 100,000 music channels.

Mercora M for the mobile accesses Mercora M for the PC, which manages the music library and allows the consumer to stream the music through the 3G network onto a mobile device. "If you buy a new CD and put it on your PC, Mercora M will let you access it, too, through your mobile device," Ghose said. "We believe we've accomplished what the Microsoft Zune product was intended to do."

[News Source]