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5 mistakes companies make when analyzing customer data – and how to avoid them

Thursday 14 September 2017 @ 4:47 am

In 2006, Microsoft introduced the Microsoft Zune to compete with the iPod. Today, there are no Zunes, but iPods are still in demand. Why did the Zune fail? Because Microsoft was recreating what already was (the iPod) rather than looking ahead to see what …

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