New Era Cap Tunes Into Its Lifestyle Consumer By Partnering With Microsoft’s Zune (PR Newswire via Yahoo! Finance)

Monday 7 July 2008 @ 9:55 am
Music, fashion and entertainment -- three things New Era and Zune have in common. And for the next year, the two brands will collaborate on limited-edition caps, podcasts and events targeted at the music-loving, trend-setting, lifestyle-conscious consumer.

[News Source]








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