Microsoft Hires New Ad Agency, Revamps Zune Marketing (The Mac Observer)

Tuesday 6 November 2007 @ 4:10 pm
Microsoft has turned the primary responsibility for Zune advertising over to McCann-Erickson, at least doubled their advertising budget, and dumped the social networking theme of the Zune in an effort to challenge the Apple iPod, according to Advertising Age on Monday

[News Source]


   Posted in Zune    

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One Response to 'Microsoft Hires New Ad Agency, Revamps Zune Marketing (The Mac Observer)'

  1. Jonathan Salem Baskin - November 12th, 2007 at 8:05 am

    Challenging iPod with creative and beautiful ads isn’t challenging at all, unless Microsoft wants to see how fast it can spend money and get nothing back for it. http://dimbulb.typepad.com/my_weblog/2007/11/zuned-out.html


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